Eclipse is a condo development that perfectly interprets the balance of contemporary living within Vancouver’s most vibrant community Brentwood. It is the 4th tower at Lumina Brentwood developed by Vancouver’s leading real estate developer Thind properties.
As Thind planned to expand the market and reach more potential buyers, they were expecting to connect with the local Chinese-speaking audiences, who are one of the country’s largest groups of property buyers. However, due to limited understanding of the the language, the culture and the trend, Thind came to PopUp seeking expertise and marketing solutions in reaching Chinese-speaking audiences. We carefully tailored a marketing strategy targeting local Chinese community, and hit the market heavily to acquire most of the market’s traffic.